1. What this policy covers
This Cookie Policy explains how Underlying Inflation LLC (“Underlying Inflation”, “we”, “us”, “our”) uses cookies and similar technologies on underlyinginflation.com (the “Website”).
For information on how we process your personal data more broadly, please see our separate Privacy Policy also available on this Website.
2. What cookies are
Cookies are small text files placed on your device by a website when you visit it. They are widely used to make websites work efficiently, to remember your preferences, and to provide information to the website owner.
We also use similar technologies — specifically session tokens and local storage — to manage authenticated sessions in the restricted research area. These function in a comparable way to cookies and are subject to this Policy.
3. Cookies we use
3.1 Strictly necessary cookies
These cookies are essential for the Website to function. They do not require your consent under applicable ePrivacy rules and cannot be switched off via the cookie banner.
WordPress session cookie
— Name: wordpress_[hash] / wordpress_logged_in_[hash]
— Purpose: maintains your authenticated session in the restricted research area. Set only when you log in.
— Duration: session (expires when you close your browser or click Log out).
— Provider: Underlying Inflation (first party).
Security token (WordPress nonce)
— Name: wp-settings-[user-id] / wp-settings-time-[user-id]
— Purpose: prevents cross-site request forgery attacks.
— Duration: session.
— Provider: Underlying Inflation (first party).
Cookie consent preference
— Name: complianz_consent_status (or equivalent, depending on CMP)
— Purpose: stores your cookie preference so you are not asked again on every visit.
— Duration: 12 months.
— Provider: Underlying Inflation (first party, set by consent management platform).
3.2 Analytics cookies — require consent
These cookies help us understand how visitors interact with the Website. They are set only if you accept analytics cookies via the cookie banner. You can withdraw consent at any time via the cookie preference centre.
_ga
— Name: _ga
— Purpose: distinguishes unique users by assigning a randomly generated number as a client identifier. Used to calculate visitor, session, and campaign data for site analytics.
— Duration: 13 months.
— Provider: Google LLC (Google Analytics 4).
_ga_[Measurement ID]
— Name: _ga_XXXXXXXXXX
— Purpose: maintains session state across page requests.
— Duration: 13 months.
— Provider: Google LLC (Google Analytics 4).
_gid
— Name: _gid
— Purpose: identifies a user session; used to distinguish users.
— Duration: 24 hours.
— Provider: Google LLC (Google Analytics 4).
Google Analytics 4 is configured on this Website with the following privacy settings:
— IP anonymisation is enabled — your IP address is truncated before any data is stored;
— data sharing with Google Signals and cross-device tracking are disabled;
— analytics data is not used for advertising purposes;
— analytics data is not shared with third parties for their own use.
For further information on how Google processes data collected via GA4, see Google’s Privacy Policy at https://policies.google.com/privacy.
Google LLC is certified under the EU–US Data Privacy Framework. A Data Processing Amendment with Google is in place.
4. Cookies we do not use
This Website does not use:
— advertising or targeting cookies;
— social media tracking pixels;
— fingerprinting or cross-site tracking technologies;
— any cookie or tracker not listed in Section 3 above.
5. How we obtain consent
When you first visit the Website, a cookie banner is displayed. It explains which categories of cookies we use and invites you to accept or decline non-essential cookies. The banner offers a genuine ‘“Reject all”’ option equivalent in prominence to ‘“Accept all”’.
Strictly necessary cookies are activated without consent, as they are technically required for the Website to function. Analytics cookies are activated only after you have given a freely given, specific, informed, and unambiguous consent.
Your consent is recorded and stored in the consent preference cookie described in Section 3.1. The consent banner will not reappear for 12 months unless you clear your cookies or change your preference.
6. Managing and withdrawing consent
6.1 Cookie preference centre
You can review and change your cookie preferences at any time by clicking the ‘“Cookie settings”’ link in the footer of any page on this Website. Withdrawing consent will not affect the lawfulness of processing based on consent before its withdrawal.
6.2 Browser controls
You can also manage cookies through your browser settings. Most browsers allow you to:
— view and delete individual cookies;
— block third-party cookies;
— block cookies from specific sites;
— block all cookies.
Note that blocking strictly necessary cookies will prevent the restricted research area from functioning correctly — you will be unable to log in.
For instructions on managing cookies in your specific browser, refer to your browser’s help documentation or visit www.allaboutcookies.org.
6.3 Google Analytics opt-out
To opt out of Google Analytics tracking across all websites, you can install the Google Analytics Opt-out Browser Add-on, available at https://tools.google.com/dlpage/gaoptout.
7. Changes to this Policy
We may update this Cookie Policy from time to time to reflect changes in technology, regulation, or the cookies we use. When we do, we will revise the effective date above. For material changes, we will renew your consent via the cookie banner where required.
8. Contact
If you have any questions about our use of cookies, please contact us at research@underlyinginflation.com.
For questions about how we process your personal data more broadly, please refer to our Privacy Policy.